Consistency, parallelism and sentence variety are valuable techniques Essay

Consistency, parallelism and sentence variety are valuable techniques I have learned in this writing course - Essay Example consistent and concise essay, research paper, or other written document require special attention to be placed on the order of paragraphs and linking paragraphs. The order of paragraphs needs to be chronological with the importance emphasized with each sentence. Words and sentences should not be used unless they support the topic being discussed. Furthermore, to ensure consistency with the paragraphs more than the order is important, they also have to be linked. Linking paragraphs means keywords are repeated from one paragraph to another. It also means that transitional expressions and sentences are used. The thesis statement in this paper and topic sentence of this paragraph show how keywords can link one paragraph to another with a transition. Paragraphs are made up of words and sentences, which mean that sentence variety helps create a transition between the various thoughts in a paper through language awareness. Sentence variety means I need to use a mixture of long and short sentences to explain my idea. The words need to be concise, exact, fresh, and vary from the beginning. Discussing the use of words leads me to my next point with regards to parallelism. Parallelism requires the same tense, voice, person, number and tone to be used throughout a paper (Thurman, 2008). In a sentence I need to use the same verb tense. For example, washed, waxed, and vacuuming are not consistent. Washed and waxed are the same verb tense; however, vacuuming is a past progressive verb tense instead of past tense verb. Tone created by verbs and words in a sentence also needs to be consistent. Tone is considered the expression of the speaker (Abrams, 1999). If the tone changes the meaning of the paper may change or lead to confusion on behalf of the reader. Paragraphing techniques, parallelism, and sentence variety are the three main points I learned about in this writing course which all lead to a consistent and concise paper. I am able to take what lessons I learned from class

ZAPPOS another successful venture of AMAZON.COM Essay

ZAPPOS another successful venture of AMAZON.COM - Essay Example ..the paramount concern †¦.as banks, food manufacturers and government officials suffer from losing people’s trust† (Need, n.d.). The benefit and success in business go hand in hand with trust. None of the businesses in the entire world would ever wish to run losses in the market however crowded it may seems to be. To be successful, business would want consumers to buy and try more and comfortably pay for the goods and services. This is where brand trust comes in. Defining brand trust remains challenging as any retailers would prefer its definition left to the consumers’ view of their products and services (Weinberg, 2009). However, my ideas seem to differ from that: it is the responsibility of the business to build trustworthy relationship with the consumers. A good example of brand trust can be taken from the printing industry. If you buy a printing machine allegedly printing one thousand copies in one minute, yet in reality it can only produce one hundred copies in one minute, then there is no trust towards the producers of the machine. The above example introduces another important factor in brand trust, which is honesty and clarity. Honesty and clarity are very much essential in building brand trust. According to the study conducted in 2010 by the Reader’s Digest European Trusted Brands, 13% of consumers trust advertising and 32% of consumers trust international companies. However, according to Nielsen Global Online Consumer Survey, 48% of consumers trust their work colleagues, friends and neighbors, 90% of consumers, trust recommendations from friends while 70% trust opinion posted online (Grimes, 2012). A question then may arise: do many clients understand key factors required to build trust? Perhaps we can say they do or they do not; it depends on the kind of scenario presented before the consumer. The only reality you can bank on is that every client wants to build trust. But how can we achieve trust for products and ser vices? This is a question many entrepreneurs and marketing officers attempt to answer on a daily basis. Just like people build trust in relationships, the same way clients build trust for brands and business. This is achieved through trust drivers as illustrated below. Factors influencing the effects of online Trust The steady growth of the Internet has in the recent past promoted e-commerce to a great extent. The Internet is now an essential part of a multichannel strategy for firms. In order to create a long term relationship guided by trust, companies are required to build on customer trust (Bhusry, 2005). This is very necessary in the world of e-commerce because consumers depend on the Internet for extraction of useful information and purchasing of products/services offered. Successful e-commerce requires a wide evaluation and understanding of how brand trust is achieved and the effects it has on consumer behavior (Epstein, 2004). In the case of Zappos e-business, quite a number of trust drivers come into plays. We must note that the web site design is also a very important part of e-commerce, and thus very essential factor in building trust. In addition, the web site design strategies of different web sites classification emphasize different characteristics like navigation, privacy and advice that are very crucial in building trust (Weinberg, 2009). Quite a number of factors may affect online trust of Zappos e-business, namely, risk of information, price of the product/service on the web site, financial risk and the navigation ability of the web site. The above factors can be broken down into details as follows: (a) Risk of Information. The risk of

Compare the ethical views of Aristotle and Aquinas ( Editing, writing Essay

Compare the ethical views of Aristotle and Aquinas ( Editing, writing the final draft) - Essay Example The life is of three types; the life that was mentioned, the contemplative life and the political life (Aristotle 8). Aquinas also agrees with Aristotle on what entails a noble task and highest good. Aquinas claims that external acts, the product of activity and the activity are considered as the highest goods. The other types of goods that Aquinas pointe out are the acts of reasoning and understanding. Both the philosophers place substantial importance to external goods and say that external goods are the highest quality of good activities. These goods are very vital for a person to perform well. Both Aristotle and Aquinas agree that every person can be a good judge of himself. According to Aristotle (5), a person can competently judge the items he knows. The judge has to be trained in that particular field in order to pass judgment. According to Aquinas (168), a judge can examine a witness and find ways to acquit the innocent individual. Aquinas also comments on the competence of the judge and says that if the judge is unable to give the required judgment, the person being judged can be remitted to the higher court. Aristotle and Aquinas propose similar philosophy in the area of virtuous actions and virtues. Aristotle defined virtue as a balance point that lies between the minimum and the maximum quantity of a train. Aristotle (39) says that in virtue, knowledge has little significance and it is the repeated acts of self-control and justice that can lead to the possession of values. Virtue brings out the good thing itself of which the good thing is the excellence. Virtue also results in excellences to perform assigned functions in a nice way (Aristotle 41). Virtue entails actions and emotions and actions consist of deficiency, excess and median. Success and praise constitute the signs of excellence or virtue (Aristotle 43). Knowledge brings no benefit to a deficient and morally weak person. The person pursues his or her interests under the

Pollution Use in Future Life Research Proposal Example | Topics and Well Written Essays - 1500 words

Pollution Use in Future Life - Research Proposal Example Life in the future is more likely to involve taking advantage of pollution as a means of not only attaining economic but also social and political goals that are useful for the whole of society. In the future, there will be a realization of the inevitability of the world becoming further polluted than it is already. This realization will create a situation where the leaders of the world will stop attempting to fight pollution and will instead spearhead the development of means through which all human beings will be able to adjust to the new environment (Bakari 23). Under these circumstances, it will be necessary to devise new types of technology, such as houses which are resistant to the effects of pollution, so that individuals in the society might not be affected by its harmful effects. Furthermore, it will be essential for protective clothing to be developed and this will be done in a manner that ensures that individuals are not only dressed fashionable but are also protected from the dangerous environment that will have come about as a result of pollution. These developments will create a situation where there will be a rise of new industries specialized in them and this will ensure that there is greater economic development in many parts of the world. Industries based on the determination to ensure that human beings adapt to the new global environment might be considered to be another form of industrial revolution because it will not only help in the creation of better living conditions but will also help individuals in businesses all over the world to make plenty of money.  

Marketing of Services Term Paper Example | Topics and Well Written Essays - 1250 words

Marketing of Services - Term Paper Example Research has shown that the design of a services cape influences a customer’s expectation, choice, satisfaction and other behaviour. The four strategic roles service scopes are as follows: Package The service scape and other physical evidence wrap the service so that it conveys a clear message to the consumers of what is inside. It is just like packaging a tangible product. The physical setting of a service essentially does the same thing through the interaction of the complex stimuli. The service scape is essentially the outward appearance of an organisation and hence it is critical in forming the first impression of customer expectation. Facilitator The service scape can aid in the performances of the persons in the environment. The design of the services cape can enhance or inhibit the efficient flow of the activities in the service setting. Thus it makes it easier or harder for the employees and the customers to accomplish their respective goals. A well designed functional facility can make a customer experience pleasure while an inefficient and poor design can frustrate both the employees and the customers. Socializer The design of a service scape can help in the socialization of both the employees and the customers. ... Any changes in the physical environment can be used to signal reposition a firm or to target new market segment. Question 2 Global business environment has become highly competitive as several organizations within the global business environment are implementing unique business operation strategies in order to gain potential competitive advantages. Several service providing organizations always try to ensure high quality customer service in order to develop potential customer base. It is true that high engagement service providing organizations need not have to concern about the issues of customer loyalty. Now-a-days, consumers always demand effective customer service from the organizations against their money. Satisfied customers always intend to stick with the brand or the organization. The do not try to take the risk of switch over another brand. Several service engagement organizations used to focus on strong and effective customer relationship management practices in order to re tain its existing potential customer base. However, these organizations have to focus on developing new client base as the business environment in this world is becoming competitive and saturated. People are becoming loyal to particular brands due to high satisfaction from the offered services. Therefore, it is highly important for the organizations to attract the new customers who have never experienced about the services of other service providers. It is quite easy for an organization to gain customer loyalty of a new and inexperienced customer about different service. If the customer chose another brand then it will be difficult for that organization to attract the particular customers. High service engagement firms should not

Fashion blog entry Essay Example | Topics and Well Written Essays - 250 words

Fashion blog entry - Essay Example The blog entry had well-shaped the storyline of designing by Karl Lagerfeld in his career of 25 years with the brand Chanel. It is quite evident that selecting Karl Lagerfeld as the creative director for the brand Chanel was the biggest decision of Chanel which was proved by Karl in the later years of his experience with Chanel. The contribution of Karl Lagerfeld is not just limited to presenting continuity to the traditional approach of the brand Chanel but also Karl managed to enhance the brand by merging new trends and demands. The informative blog entry about Karl had wonderfully attributed Karl Lagerfeld creativeness as an individual as he owns a publishing house as well as a taste in photography. In no way, people can stop thinking about his contributions to the world of fashion. One addition to the blog entry would be that people who look into the fashion world for the influencing thought of fashion consciousness idolize Karl Lagerfeld. Karl’s contribution could not be well-defined in words as its creativeness is in the colors blacks, grays and whites

Text and tradition Essay Example | Topics and Well Written Essays - 1000 words

Text and tradition - Essay Example Socrates objects, pointing to existence of various Gods and, as a result, different ways of pleasing them; there is a logical contradiction when one the same action can be represented at the same time pious and improper: Later Euthyphro modifies definition by saying that pious is something that causes unanimously positive reaction in all Gods without exception (and vice versa). Socrates in reply formulates "Euthyphro`s dilemma": the act is pious because it is dear to Gods or it is dear to Gods because it is pious in nature? â€Å"And a thing is not seen because it is visible, but conversely, visible because it is seen; nor is a thing led because it is in the state of being led, or carried because it is in the state of being carried, but the converse of this. And now I think, Euthyphro, that my meaning will be intelligible; and my meaning is, that any state of action or passion implies previous action or passion" Socrates offers his own variant of the definition combining piety with justice. However, reflections on this concept, make the interlocutors reject such definition because all pious is fair, thus not all fair is pious. Attempt to specify the concept of justice leads Socrates and Euthyphro to the thought that justice involves interaction with Gods in this or that sense. Euthyphro formulates the definition according to which piety is intervened with sacrificing and praying. However, both interlocutors agree that sacrificing is reasonable in case when someone needs gifts while Gods cannot require anything, and, therefore, the acts of praying and sacrificing do not make sense and cannot solely characterize piety. On the contrary these acts remind trade. As a result Socrates and Euthyphro return to the thought that piety is a gratification to God. The general sense of "Euthyphro" is clear. It is correct that piety is a gratification to Gods but it is not exact. It is also correct that piety is an aspiration to justice but it is not precise as well.